When your product or service is designed with UX in mind, including user testing, you will know that your product / service is right for your target audience.
Investing in UX saves money later, especially in design and development costs. This is due to the user's research that is included in each design, which helps you avoid costly changes in the process.
When customers receive an excellent user experience, they are more likely to come back in the future and tell their friends and acquaintances about your brand.
Frustration, annoyance or confusion make people leave the sales funnel. But a pleasant experience, easy to understand and use will help convince them to buy.
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